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Cardiff: 11th most popular UK location for overseas visitors

http://www.walesonline.co.uk/news/wales-news/cardiff-only-welsh-destination-top-3901442

Barely any foreign tourists went anywhere else in Wales.

Re: Cardiff: 11th most popular UK location for overseas visitors

How many of them are Dr. Who fans?

I thought that Wikipedia page where it said that Cardiff got 18 million visitors was a bit off.

Re: Cardiff: 11th most popular UK location for overseas visitors

Judging by the comments from the Welsh Government spokesperson in the article, you'd be forgiven for thinking that we were punching above our weight.

I find these figures rather shocking, but alas unsurprising bearing in mind that it's such a palaver to get here from overseas even if you wanted to.

If you take out the large number of visitors who visit simply for 6 nations and similar matches (eg those from Ireland and France who would be classified as overseas visitors) at the Millennium Stadium, then the underlying figures are surely terrible for a capital city? Shouldn't the sporting visitors be the icing on the cake which push us up the rankings rather than being the base of our tourism visitors ?

Re: Cardiff: 11th most popular UK location for overseas visitors

Wizard
Judging by the comments from the Welsh Government spokesperson in the article, you'd be forgiven for thinking that we were punching above our weight.

I find these figures rather shocking, but alas unsurprising bearing in mind that it's such a palaver to get here from overseas even if you wanted to.

If you take out the large number of visitors who visit simply for 6 nations and similar matches (eg those from Ireland and France who would be classified as overseas visitors) at the Millennium Stadium, then the underlying figures are surely terrible for a capital city? Shouldn't the sporting visitors be the icing on the cake which push us up the rankings rather than being the base of our tourism visitors ?



It will also include overseas visitors who watched Olympic football in Cardiff.

Re: Cardiff: 11th most popular UK location for overseas visitors

Jeez Ben, that reminder has just gone and made the picture appear a whole lot worse than even I had imagined.

I thought that the official line was that visitors were flocking from afar to watch Olympics football at the Mill Stadium? Hmmm.

Re: Cardiff: 11th most popular UK location for overseas visitors

Wizard - the blunt truth is that Cardiff is not really a capital city in the sense that London or Paris are, or even to the extent that Edinburgh is. I honestly think people need to be a bit more realistic in their expectations.

Re: Cardiff: 11th most popular UK location for overseas visitors

Does anyone have any ideas about what could be done to boost the numbers?

I agree, Cardiff doesn't feel like a capital city. I've been to Bern, New Delhi, Wellington. All capital cities, and all with similar populations as Cardiff, and they all feel like capital cities, whereas Cardiff just feels like another slightly large town.

Again, any ideas about tourism?

Re: Cardiff: 11th most popular UK location for overseas visitors

I think the likes of Liverpool, Manchester, Glasgow etc also get visitors connected to sporting events - possibly even more than us given the amount of Irish and non-UK fans Liverpool, Man Utd, Everton, Man City have. We only play France, Italy and Ireland once a year normally. This year we only played Ireland at home.

Having said that I think the figures are disappointing. I don't think Cardiff can compete with the likes of Edinburgh, Liverpool and Glasgow in terms of attractions and I think the Scottish cities benefit from 'ancestory' tourism much more than we do. We have a nice little city. It's pleasant and for us who live here we are very lucky. But to choose Cardiff over say Edinburgh is like choosing Brno over Prague, Aarhus over Copenhagen, Nantes over Paris, Stuttgart over Berlin. You either have to have a reason to go there or you like to seek out places a little off the beaten track.

Plus you can't fly directly here from most places. You have to make a big effort and bypass other lovely places to visit like Bath, Bristol, Oxford etc on the way.

If Cardiff was a base for other attractions then I think that would make a big difference. I'd imagine that people staying in Bristol would use it as a base to explore Bath, the Cotswolds, north Devon etc. Outside of Cardiff we don't really have destination towns or cities that you would also want to visit. I suppose there are the Brecon Beacons or maybe the Gower but you wouldn't use Cardiff as a base to explore west or north Wales for example.

Re: Cardiff: 11th most popular UK location for overseas visitors

Frank
Wizard - the blunt truth is that Cardiff is not really a capital city in the sense that London or Paris are, or even to the extent that Edinburgh is. I honestly think people need to be a bit more realistic in their expectations.


don't let the innovative radicalists here you say that. Meibion Glyndwr will be informed of your whereabouts.

What does Cardiff have to offer that nowhere else has? People come here for stag do's, hen party's and a weekend for the rugby. We really do need better links to the outside world (as well as a lot of Welshmen needing to travel beyond their own borders to see just how far off the pace Cardiff and Wales actually is)

Re: Cardiff: 11th most popular UK location for overseas visitors

I don't think the 'league' ranking is too bad. Above larger cities such as Leeds, Nottingham, Newcastle and Sheffield. Disappointing to be 94K visits fewer than Bristol though.

Interesting to note Cardiff was last top 10 in 2008 but since 1999 has always been between 9th and 12th.

Some more facts: 60,000 of the staying visitors came from France. 28k from Ireland, 23k from USA and 22k from Australia.

For holidayers, 30K from France, 15K from Australia, 13K from USA, 10K from Belgium, out of 121,000 total.

Out of 52k staying visitors for business purpose, 12K from France, 5K from Germany and 4K from USA.

Playing around with the stats is quite interesting. Around 2k staying overseas visitors to Merthyr Tydfil, of which 1k came from Portgual.

Re: Cardiff: 11th most popular UK location for overseas visitors

TheLordCrow
Does anyone have any ideas about what could be done to boost the numbers?

I agree, Cardiff doesn't feel like a capital city. I've been to Bern, New Delhi, Wellington. All capital cities, and all with similar populations as Cardiff, and they all feel like capital cities, whereas Cardiff just feels like another slightly large town.

Again, any ideas about tourism?


I think it's about awareness. Now that Cardiff City are in the premier league, the level of awareness may go up. It will be interesting if this happens in Asia? But with the money that the media pump into sport, its likely that many countries will see some CC games on their telly's and that's no bad thing. If that translates into physical visits for whatever reason, we'll just have to wait and see.

Re: Cardiff: 11th most popular UK location for overseas visitors

TheLordCrow
Does anyone have any ideas about what could be done to boost the numbers?

I agree, Cardiff doesn't feel like a capital city. I've been to Bern, New Delhi, Wellington. All capital cities, and all with similar populations as Cardiff, and they all feel like capital cities, whereas Cardiff just feels like another slightly large town.

Again, any ideas about tourism?


To compare cardiffs population to new dehli makes less sense than comparing it to the city of Westminster.
It is also the capital of a enormous nation.

Not been to bern, but I'd say that Wellington is similar to cardiff, with probably more to do in cardiff.

Wellington also has the advantage of not having London, bath and several other tourist must-sees within a couple of hours.

In order to grow tourism, we need to make the most of what we are known for abroad.
Roald dahl is known around the world - let's tap into that.
Let's fully appropriate the king Arthur / camelot stuff , if cardiff was THE place to go to see all that, then you wouldn't be able to move for American tourists frantically tipping everyone they meet.

Re: Cardiff: 11th most popular UK location for overseas visitors

Barden


Playing around with the stats is quite interesting. Around 2k staying overseas visitors to Merthyr Tydfil, of which 1k came from Portgual.


I imagine it's expats returning from The Algarve etc. Same goes for visitors from The USA.

Also, where did you get those stats from?

Re: Cardiff: 11th most popular UK location for overseas visitors

I think there are a large amount of Portuguese workers at various food plants in the Merthyr area. Probably relatives coming over to see them.

Re: Cardiff: 11th most popular UK location for overseas visitors

God could you imagine, trading Portugal for Merthyr Tydfil.

Re: Cardiff: 11th most popular UK location for overseas visitors

Missing part of the puzzle? http://www.walesonline.co.uk/news/guggenheim-lets-bring-one-worlds-3904239 I believe that only around 5% of the National Museum of Wales' collection is ever on display. This could help. Guggenheim did wonders for Bilboa and people go there just to see it. Although the Pembrokeshire lad in me says it would be better in Tenby.

Re: Cardiff: 11th most popular UK location for overseas visitors

Wales has never sold itself as an international tourist destination in the same way that Scotland and Ireland does.
Anyone who has visited the tourist honeypots in Scotland will know just how bad Wales is at marketing itself.

Welsh tourism is primarily aimed at the cheap and cheerful caravan park crowd or the outdoor activity type who are encouraged to treat the Welsh countryside as one big adventure playground. Neither faction has any regard for the local people or culture.

It's hardly surprising we attract so few overseas visitors.

Re: Cardiff: 11th most popular UK location for overseas visitors

If At First You Don't Succeed...
Barden


Playing around with the stats is quite interesting. Around 2k staying overseas visitors to Merthyr Tydfil, of which 1k came from Portgual.


I imagine it's expats returning from The Algarve etc. Same goes for visitors from The USA.

Also, where did you get those stats from?


http://www.visitbritain.org/insightsandstatistics/inboundvisitorstatistics/regions/towns.aspx

Re: Cardiff: 11th most popular UK location for overseas visitors

SP
Missing part of the puzzle? http://www.walesonline.co.uk/news/guggenheim-lets-bring-one-worlds-3904239 I believe that only around 5% of the National Museum of Wales' collection is ever on display. This could help. Guggenheim did wonders for Bilboa and people go there just to see it. Although the Pembrokeshire lad in me says it would be better in Tenby.


Would be such a waste if it's anywhere but Cardiff.
It's the only place anyone will ever see it.

Re: Cardiff: 11th most popular UK location for overseas visitors

A pair of Chinese tourists asked me to take their photos in front of the Alliance sculpture today. We do have tourists, we just don't have that many.

Re: Cardiff: 11th most popular UK location for overseas visitors

Where would you put this guggenheim cymru?

The bay?

Re: Cardiff: 11th most popular UK location for overseas visitors

One location could be Porth Teigr. Another could be the Sports Village, where plans had a 40,000 square feet art gallery in the base of the hotel tower. So perhaps the developers have been talking about this?

Re: Cardiff: 11th most popular UK location for overseas visitors

Somewhere next to water, Porth Teigr or Sports Village for me, unless the major catalyst for Dumballs Rd redevelopment along with other projects to make the area viable/visitable.

Re: Cardiff: 11th most popular UK location for overseas visitors

Doesn't the CCC master plan have an 'iconic' building planned for where the Red Dragon centre is? What about the council offices location? Close to some water and the train station and a lot easier to get to than the ISV for tourists.

Re: Cardiff: 11th most popular UK location for overseas visitors

The word iconic is almost inevitably attached to the word building in any development blurb these days, in the same manner that the word apartment cannot be printed with the luxury prefix.

Every city the length and breadth of the globe have conversations about 'having a Guggenheim' on their patch. It's a bit adventurous imagining having one nestled between Morrisons and Toys R Us in the Sports Village so I wouldn't get too carried away with the dream!

Re: Cardiff: 11th most popular UK location for overseas visitors

Now that would be art!!

Re: Cardiff: 11th most popular UK location for overseas visitors

A great museum, yes. A Guggenheim, I think not. I understand there are massive fees to be paid to the foundation for the branding. The money might be better spent on other things that make the museum good. We are not in the same league as Berlin, Venice and New York, and might not have the revenues.

And Bilbao minus the museum is still much nicer than cardiff. although i recognise the museum has contributed to the broader upkeep of the city.

Re: Cardiff: 11th most popular UK location for overseas visitors

Jantra


don't let the innovative radicalists here you say that. Meibion Glyndwr will be informed of your whereabouts.

What does Cardiff have to offer that nowhere else has? People come here for stag do's, hen party's and a weekend for the rugby. We really do need better links to the outside world (as well as a lot of Welshmen needing to travel beyond their own borders to see just how far off the pace Cardiff and Wales actually is)


We do have some excellent trolls though, perhaps we could promote those as an attraction? Maybe S4C can fund a Welsh language version of Trollhunter?

Though funnily enough, having said that, I do largely agree with you. Cardiff is never going to be able to compete with Edinburgh or Dublin, let alone London, Berlin or Barcelona.

We're just a little city of 300,000 people with no great world-class attractions, we have to be realistic.

Re: Cardiff: 11th most popular UK location for overseas visitors

RandomComment
One location could be Porth Teigr. Another could be the Sports Village, where plans had a 40,000 square feet art gallery in the base of the hotel tower. So perhaps the developers have been talking about this?


I don't like the idea of an art gallery in the sports village. But then it's car-centric and I don't have a car! One in place of the Red Dragon Centre would be nice, opposite the Millenium Centre.

Re: Cardiff: 11th most popular UK location for overseas visitors

Lyndon
Jantra


don't let the innovative radicalists here you say that. Meibion Glyndwr will be informed of your whereabouts.

What does Cardiff have to offer that nowhere else has? People come here for stag do's, hen party's and a weekend for the rugby. We really do need better links to the outside world (as well as a lot of Welshmen needing to travel beyond their own borders to see just how far off the pace Cardiff and Wales actually is)


We do have some excellent trolls though, perhaps we could promote those as an attraction? Maybe S4C can fund a Welsh language version of Trollhunter?

Though funnily enough, having said that, I do largely agree with you. Cardiff is never going to be able to compete with Edinburgh or Dublin, let alone London, Berlin or Barcelona.

We're just a little city of 300,000 people with no great world-class attractions, we have to be realistic.


I think that the bigger problem is that Visit Wales is a massive fuck-up which couldn't even arrange a shag in a brothel and that the attractions are pretty hard to get to from Cardiff on public transport.

We don't sell ourselves well enough. Cardiff lacks the hubris of our Celtic Cousins. Ireland has played the game well, and Visit Scotland even worked with Pixar on Big. Whilst we twiddle our thumbs and send dramatic posters of sheep on beaches to try and attract tourists. It's no wonder why we've seen a big drop in foreign tourists.

Re: Cardiff: 11th most popular UK location for overseas visitors

I've always thought that something like this
http://m.skyline.co.nz/mobile/m_rotorua_luge/
Could do very well up near castle coch.

Re: Cardiff: 11th most popular UK location for overseas visitors

Okay, let's brainstorm.

What does Cardiff have that we could exploit? It had Roald Dahl, Doctor Who, and the Merlin legends.

Okay, then perhaps we could start a Roald Dahl museum, and a museum about Merlin and local legends.

Doctor Who would be harder because it's owned by the BBC, but I'm sure a savvy negotiator (Jantra?) could allow them to use its image a bit more.

The Doctor Who Experience down the bay could be expanded, as the show has fifty years of history, and it doesn't seem to be slowing down any time soon.

Then there's the "official" Doctor Who convention which is organised by the BBC. I remember that when it was announced, there was a huge furor because the tickets were too expensive, and there were too few seats. Maybe we could start with a smallish venue, then work our way up as numbers grow, eventually going for the MilStad. I've been to Doctor Who conventions, and they are always packed, even more so if the stars of the show appear. Maybe we could write it into their contracts that they have to appear?

Following Doctor Who, we could also come up with a Dalek Walk. We place a dozen different coloured Daleks all around the city, and make a game of finding every one. They'd all have to be within walking distances of each other, but it could be a great opportunity to show people the local sights, and I'm sure the kids would eat it up.

Re: Cardiff: 11th most popular UK location for overseas visitors

I know people who have come from the states to go to the dr who experience, no idea how busy it gets though as to whether it is worth expanding.

Roald dahl is perhaps our most famous son, there definitely should be something, nite sure about a museum, that seems too formal and stuffy.
The thing that kids love about Dahl, compared to Disney for example, is dahl can be much more dark and macabre - I would hope that any Dahl themed attractions in cardiff would be able to capture that aspect.
There are loads of things you could do though.

I also think a braveheart style film about a leading figure in Welsh history could make a surge in interest , has anyone got mel Gibson's number?

Hugh the younger despencer would make a brilliant baddie.

Re: Cardiff: 11th most popular UK location for overseas visitors

The main problem is after his childhood, Dahl lived outside of Cardiff. There is a museum/attraction in Buckinghamshire where he lived so I think we've missed a trick with that one.

I don't think of Merlin being Cardiff. The places I associate him more with are Tintagel in Cornwall, and Camarthen in West Wales. What is the Cardiff link?

I think we could sell the castles more; could sell our modern music and culture better (e.g. A museum of modern Welsh music and culture); and push it as a great place for a combined city visit and beach/country visit.

Re: Cardiff: 11th most popular UK location for overseas visitors

Cardiff has Arthur associations but they're rather tenuous such as the original Welsh for Cathays was Caerarthwys - Arthur's Fort and other things to that nature. One thing that we can exploit as a country would be the mabinogion. The Irish may have shaped the world's vision of Celticness but the mabinogion are ours. I've always thought they'd lend themselves easily to a series of films. They are however based in West and North Wales, Ireland and England so wouldn't really be of direct benefit to Cardiff. The books were a major influence on the well known cambriaphile Tolkien and could do well in the wake of LOTR and The Hobbit whilst capitalising on the major popularity of series like Game of Thrones. These could be our Braveheart. If all else fails a film on Glyndwr or Llew. ein lliw olaf could work.

Re: Cardiff: 11th most popular UK location for overseas visitors

I think we're missing a trick here. Robin hood lived in she roof forest - a forest that covered most of England at the time. Nottingham picked up on this and have exploited it. Cardiffs famous sons:-

Marconi
Willows
Scott
Dahl
Doctor who
Ivor bach
Merlin/Arthur/Camelot
Bassey

The city was the fuel of the industrial revolution and do on. Leprechauns don't actually exist but that doesn't stop the Irish exploiting it.

Re: Cardiff: 11th most popular UK location for overseas visitors

Talking about 'taking advantage', how is Scott (born in Plymouth) a 'son' of Cardiff? Surely not because of his sailing from here on his last expedition. Using that loose connection, there are so many Cardiff 'sons' of many nationalities who left/arrived at Cardiff docks! 👲👳👮💂👶

Re: Cardiff: 11th most popular UK location for overseas visitors

SP
Cardiff has Arthur associations but they're rather tenuous such as the original Welsh for Cathays was Caerarthwys - Arthur's Fort and other things to that nature. One thing that we can exploit as a country would be the mabinogion. The Irish may have shaped the world's vision of Celticness but the mabinogion are ours. I've always thought they'd lend themselves easily to a series of films. They are however based in West and North Wales, Ireland and England so wouldn't really be of direct benefit to Cardiff. The books were a major influence on the well known cambriaphile Tolkien and could do well in the wake of LOTR and The Hobbit whilst capitalising on the major popularity of series like Game of Thrones. These could be our Braveheart. If all else fails a film on Glyndwr or Llew. ein lliw olaf could work.


I don't think you're right about cathays.

Re: Cardiff: 11th most popular UK location for overseas visitors

Idunno
Talking about 'taking advantage', how is Scott (born in Plymouth) a 'son' of Cardiff? Surely not because of his sailing from here on his last expedition. Using that loose connection, there are so many Cardiff 'sons' of many nationalities who left/arrived at Cardiff docks! 👲👳👮💂👶


I doubt Robin hood was born in Nottingham either

Re: Cardiff: 11th most popular UK location for overseas visitors

Jantra


....I doubt Robin hood was born in Nottingham either


Perhaps so...it was a long time ago and we rely a lot on 'word of mouth'......but you can't write off Scott's birthplace so easily. It's a matter of recent written record.

Re: Cardiff: 11th most popular UK location for overseas visitors

Idunno
Jantra


....I doubt Robin hood was born in Nottingham either


Perhaps so...it was a long time ago and we rely a lot on 'word of mouth'......but you can't write off Scott's birthplace so easily. It's a matter of recent written record.


that really wasn't the point I was making.

Re: Cardiff: 11th most popular UK location for overseas visitors

Then you must be more lucid in your posts.

Re: Cardiff: 11th most popular UK location for overseas visitors

Idunno
Then you must be more lucid in your posts.


I thought it was obvious so apologies of it wasnt. Whether they are Cardiff or not, we should just use them and build up the myth around them as if it's intrinsically part of cardiffs heritage.

Re: Cardiff: 11th most popular UK location for overseas visitors

TheLordCrow
Does anyone have any ideas about what could be done to boost the numbers?

I agree, Cardiff doesn't feel like a capital city. I've been to Bern, New Delhi, Wellington. All capital cities, and all with similar populations as Cardiff, and they all feel like capital cities, whereas Cardiff just feels like another slightly large town.

Again, any ideas about tourism?


New Delhi!? you clearly haven't been there if you think it is in any way comparable in size to Cardiff. That's a painful googling error

Re: Cardiff: 11th most popular UK location for overseas visitors

Indeed, New Delhi is as big as London. Far more chaotic too.

You could fit the Cardiff city centre all along the Raj Path and still have acres of land left over. Methinks someone is telling porkies about their visit to India (or meant to say somewhere else).

Re: Cardiff: 11th most popular UK location for overseas visitors

SP
Cardiff has Arthur associations but they're rather tenuous such as the original Welsh for Cathays was Caerarthwys - Arthur's Fort and other things to that nature. One thing that we can exploit as a country would be the mabinogion. The Irish may have shaped the world's vision of Celticness but the mabinogion are ours. I've always thought they'd lend themselves easily to a series of films. They are however based in West and North Wales, Ireland and England so wouldn't really be of direct benefit to Cardiff. The books were a major influence on the well known cambriaphile Tolkien and could do well in the wake of LOTR and The Hobbit whilst capitalising on the major popularity of series like Game of Thrones. These could be our Braveheart. If all else fails a film on Glyndwr or Llew. ein lliw olaf could work.


SP FYI - The Mabinogion (Otherworld in English) has already been made into a film which unfortunately didn't do particularly well, but was quite warmly thought of by the viewers who did see it.

http://www.imdb.com/title/tt0376995/reviews?ref_=tt_ov_rt

I've always liked the idea of a film about Llewellyn ein Llyw Olaf or Glyndwr though.....

Re: Cardiff: 11th most popular UK location for overseas visitors

I would suggest a small Dylan Thomas museum to boost the tourist numbers, either here, or in Swansea. But from what little I've heard about him, he wasn't particularly proud of Wales.

Please, correct me if I'm wrong.

Re: Cardiff: 11th most popular UK location for overseas visitors

4891Jones


SP FYI - The Mabinogion (Otherworld in English) has already been made into a film which unfortunately didn't do particularly well, but was quite warmly thought of by the viewers who did see it.

http://www.imdb.com/title/tt0376995/reviews?ref_=tt_ov_rt

I've always liked the idea of a film about Llewellyn ein Llyw Olaf or Glyndwr though.....


uninteresting fact. I studied celtic studies as a subsidiary subject at university and had to write a precis of pwywll yn annwn in Welsh.

the mabinogion is a fascinating read

Re: Cardiff: 11th most popular UK location for overseas visitors

TheLordCrow
I would suggest a small Dylan Thomas museum to boost the tourist numbers, either here, or in Swansea. But from what little I've heard about him, he wasn't particularly proud of Wales.

Please, correct me if I'm wrong.


There is one in Swansea I think, not sure how good or bad it is though. Besides, he's from Swansea and it's there the museum should be.

More should be done for Roald Dahl. There was a plan years ago to have quite a grand museum for him on the site of what ended up being the St.David's hotel.

Re: Cardiff: 11th most popular UK location for overseas visitors

Cardiff's story is wrapped around the Docks and the explosion from rural to urban in short space of time. Developments here were accelerated at a pace akin to parts of America and in a UK context is fairly (not wholly) unique - there was no real exisiting centre of population like Manchester, Glasgow etc etc.

Bute Street, in its heyday, has been labelled 'an artery of the empire' such was its importance in a British context, wider still it has a global context, as we know what we are left with a city where in excess of 50 languages are spoken.

For me Cardiff isn't about one or two people its about all of us, we are all basically from somewhere else but add to the beat of this city and bring our own flavours. We have enough castles, musueums, sporting events, musical concerts and successful sports teams and the like as generic attractions but what we should do is to concentrate on the story of the people.

I like The Cardiff Story Museum, yes it could do more and their a plans for this, it tries to tell this story. The story doesn't make us unique but it makes us what we are and that is far more important.

Re: Cardiff: 11th most popular UK location for overseas visitors

There is a Cardiff Story in the old library. Its interesting enough to get a feel for the place. But it is a bit whimsical

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